Yacht Design, Drama and Millionaire Meltdowns!

There was a time when I worked smack in the middle of yacht marketing.
I wasn’t on the water. I wasn’t on the payroll of the shipyard either..

I was just the guy who sort of knew how to sell the lifestyle, writing the copy, juggling moodboards, sitting on client calls I probably wasn’t meant to speak in… until suddenly I was the unofficial mediator between marketing, interior designers, and multimillionaires on edge.

That’s how I ended up stuck on a call with a client arguing over his sofa with his wife.

Him: “It’s too soft.”
Her: “You’re too soft.”
Me: “Can we circle back to the lighting?”

These are the kinds of conversations you have when money is no object and everyone’s run out of patience. A yacht worth more than most office buildings, and the entire design timeline delayed by a sofa dispute…

I sat there thinking,  there is too much money in this world and absolutely no peace

And yet… I learned.

I learned how design feels when it’s done right.
I learned what the client notices, what they don’t, and what they’ll absolutely start WW3 over if ignored.

I also learned that when someone says, “Make it simple but luxurious,”
what they really mean is:
“I want something that looks like everyone else’s... but somehow mine is better.”

So here’s my answer to all that:

I built this layout, this vibe, from all those calls, arguments, and late nights tweaking text about “refined matte finishes.”

A small lounge inside with a warm, modern Mediterranean edge.
Clean indoor dining, real textures, plants that don’t feel like filler.
You step out onto the aft deck, and you’re hit with sunlight, wood underfoot, and the low thrum of a jet ski floating near the stern like it’s just waiting for you.

There’s a cigar table in the corner, where you can sit with a drink and complain to your mate that your Rolex AD won’t answer your calls, even though you dropped £75K last year.
There’s a spiral staircase going up and down the decks, because why not? If we’re dreaming, we’re dreaming big.

 I never boarded that Florida-built yacht we worked on.
But I sat through every step of its creation,  from the angry emails to the last-minute design swaps.
I worked with the interior designers, with the client, with the people who make sure this whole floating ego trip gets delivered on time.

So,

If you're going to relax, argue, stunt, or sulk over your next timepiece… might as well do it somewhere like this.